Ford Powers-Up its Electric Vehicle Line

Ford Focus Electric
Ford builds on it’s line of fuel-efficient vehicles with the Focus Electric.
Ford Motor Company

Differentiating itself with an electrification strategy that emphasizes customer choice, Ford is introducing a family of electrified vehicles, including its first all-electric passenger sedan, the new Focus Electric.

The debut of C-MAX Energi and C-MAX Hybrid at the 2011 North American International Auto Show, on the heels of the newly unveiled Focus Electric, builds on Ford’s electrified vehicle portfolio, bringing expanded choice to customers and further strengthening the company’s sustainability strategy.

The fuel-free, all-electric rechargeable Focus Electric passenger car will launch in North America in late 2011 and Europe in 2012. The C-MAX Energi is the company’s first-ever plug-in hybrid production electric vehicle that comes to market beginning in 2012, targeting AT-PZEV (Advanced Technology Partial Zero Emissions Vehicle) status. The C-MAX Hybrid is a next-generation full hybrid version of the five-passenger multi-activity vehicle.

The new-generation Ford electrified vehicles introduce new features and technologies – led by a unique version of the MyFord Touch driver connect system especially for electric vehicles, a new value charging feature powered by Microsoft and, for North America, a smartphone app called MyFord Mobile that helps plug-in owners control their vehicles remotely.

“By providing a variety of electrified vehicles, we are making it easier for our customers to embrace this fuel-saving technology,” said Bill Ford, executive chairman, Ford Motor Company. “This strategy is true to our heritage of making innovative technology available to as many people as possible and to our vision of developing great products, building a strong business and contributing to a better world.”

Ford Electric Trio

The three new Ford electrified products build on Ford’s experience as America’s top domestic producer of electrified vehicles with 140,000 hybrid products on the road today.

Focus Electric – Based on the all-new Ford Focus mainstream vehicle, the Focus Electric will offer adequate range to cover the majority of daily driving habits plus a mile-per-gallon equivalent better than Chevrolet Volt and competitive with other battery electric vehicles. It will charge in half the time of a Nissan Leaf.

C-MAX Energi – Based on the new Ford C-MAX five-passenger multi-activity vehicle, the C-MAX Energi targets more than 500 miles of driving range using the battery and engine. It delivers better charge-sustaining fuel economy than the Chevrolet Volt.

C-MAX Hybrid – The full hybrid variant of C-MAX is targeted to deliver better fuel economy than Ford Fusion Hybrid, the most fuel-efficient sedan in America. It also leverages the company’s powersplit hybrid architecture and uses a lighter, smaller lithium-ion battery system.

The three new models leverage Ford’s global C-car platform and will be built alongside the all-new Ford Focus at the company’s Michigan Assembly Plant in Wayne, Michigan, with production powered in part by one of the largest solar energy generator systems in the state. Ford will build the new C-MAX Energi and Hybrid models for European markets at its plant in Valencia, Spain, as previously announced.

“Ford’s plan to deliver a full range of exciting, energy-efficient vehicles is on track and fully charged,” said Sherif Marakby, director of Ford’s electrification programs and engineering. “Focus Electric, C-MAX Energi and C-MAX Hybrid demonstrate Ford’s commitment to delivering significant fuel economy gains and reduced CO2 emissions to meet our customers’ functional needs without compromising their driving enjoyment.”

Future owners of Focus Electric will recharge their vehicle’s on-board Li-ion battery packs using the recommended 240-volt wall-mounted charge station that will be sold separately or the 120-volt convenience cord that comes with the vehicle. Focus Electric customers are likely to recharge the gas-free vehicle daily.

Focus Electric owners will have access to basic data, such as battery state of charge, distance to charge point, the corresponding budget and expected range surplus, which are all easily visible on the two 4.2-inch full-color LCD screens flanking the centrally mounted speedometer.

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